Sarka Gerold: blending music and business for online communication

In an era where the convergence of creativity and commerce defines success, Sarka Gerold stands out as a compelling example of how music can pave the way to a thriving business career. Sarka’s journey from a music enthusiast to a business communication expert illuminates a path that is as unconventional as it is inspiring.

Early musical beginnings

Sarka’s venture into the professional world began in the digital corridors of music platforms like SoundCloud, where she shared her early musical productions. Her tracks, such as “I Let You Go” – a melodic pop instrumental, and “Deep Lake“, which delves into the realms of Hip-pop and Rap, showcase her ability to craft auditory experiences that resonate with a diverse audience.

The pivot to business

Despite her early musical promise, Sarka chose to channel her creative energies into the business world. Pursuing a degree in economics, she was particularly fascinated by the dynamics of online communication within business contexts. Her university thesis, which concentrated on enhancing companies’ online communication strategies, marked the beginning of her deep dive into the corporate sector.

A focus on enhancing communication

Today, Sarka Gerold leverages her unique background in music and her academic insights to aid others in sharpening their online communication. Her approach is holistic, emphasizing the importance of clear self-presentation, timely content sharing, and robust networking. Sarka’s experience in creating audio-visual content, conducting marketing surveys, and working within marketing and sales departments has equipped her with a multi-dimensional understanding of online communication needs in a business environment.

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Supporting others in their communication journey

Sarka’s current focus is on empowering others to effectively connect with their audience through digital channels. Her expertise is especially valuable in an increasingly digital world where brands and individuals alike strive to carve out their niche and engage meaningfully with their followers.

Sarka Gerold’s journey from a young music producer to a business communication strategist underscores the versatile applications of creative skills in business contexts. For those interested in learning more about her work or seeking guidance on enhancing their online communication, a visit to her professional site is highly recommended.

Andrea Pimpini is a student of Economics and Management at the University of Chieti-Pescara and, from September 2022 to February 2023, he is also an Erasmus+ student at the University of Split (Faculty of Economics, Business and Tourism). Andrea has also taken three courses offered by the prestigious CERGE-EI Foundation and, being a Japanese language enthusiast, has taken two courses provided by the Japan-Abruzzo Association. In 2022, Andrea took the courses “Music Business Foundations,” “Copyright Law in the Music Business” and “Building your career in music: Developing a brand and financing your music” offered by Berklee Online on A big hobby of Andrea’s is music and, thanks to his college and web experiences, he manages everything on his own (print and radio promotion, digital marketing, etc.). Media success is not long in coming: in 2020, live streams are shared on national newspapers such as Sky TG24, alongside well-known names from the Italian music scene (Modà, Francesco Renga, Nek, etc.). In 2021, Billboard places Andrea at the top of a chart for 3 consecutive weeks. Finally, in 2022, Il Messaggero, one of the most popular and best-selling newspapers in Italy, interviews Andrea.

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