By TheGameTV Editorial Team 
In three years, the company founded by brothers Lorenzo and Matteo Carasso has supported more than 250 beauty salons across Italy with automation and artificial intelligence systems. A model that is redefining the industry.
In recent years, the beauty industry has undergone what appears to be a transformation. From the outside, everything seems to have changed: social media, advertising campaigns, new technologies. But in the day-to-day operations of most beauty salons, the business model has remained the same as it was ten years ago. And this, according to industry experts, is the real problem.
A Stagnant Industry in a Fast-Paced Market
Today, many beauty salons continue to base their growth on tools that are now outdated: constant promotions and discounts, word of mouth, manually sent WhatsApp messages, and social media posts without a real strategy. These tools used to work, but today they have clear limitations.
They aren’t scalable, they aren’t measurable, and they aren’t predictable.
The result? Fluctuating workloads, a lack of customer loyalty, and unstable growth. A scenario that plays out exactly the same way from one end of the peninsula to the other.
The Real Bottleneck: Customer Management
Contrary to popular belief, the problem isn’t finding new customers. The problem is managing the ones you already have. Databases full of unused contacts. Customers who have already made a purchase but are no longer contacted. Opportunities lost every day, without even realizing it.
This is where the real gap lies between those who grow and those who stand still.
The Idea: Bringing Artificial Intelligence to Beauty Salons
Salone Vincente was founded three years ago based on an idea by two brothers, Lorenzo and Matteo Carasso, who, after closely observing the daily challenges faced by Italian beauty salons, came to a realization: it wasn’t about “more marketing.” What was needed was a system.
A system capable of:
- Automatically contacting customers
- Managing conversations in a natural and personalized way
- Following up on every lead without missing opportunities
- Turning inquiries into actual appointments
And above all: do it consistently, every day, without depending on your mood or on anyone else’s availability.
From Theory to Practice: 250 Salons, Tangible Results
To date, Salone Vincente has supported over 250 beauty salons across Italy, bringing about a tangible and measurable change in their daily operations. The introduction of artificial intelligence was not just a technological upgrade: it was a paradigm shift.
Today, thanks to this approach:
- Every contact is processed
- Every client receives a follow-up
- Every request gets an immediate response
There are no more “gaps” in the process. And this has a direct impact on the number of appointments, the quality of clients, and the stability of revenue.
The Competitive Advantage in the Coming Years
Over the next three to five years, the beauty industry will split into two categories: those who continue to work manually and those who adopt automated and intelligent systems. The difference between the two will not be marginal. It will be enormous.
Those who use AI-based systems will enjoy faster response times, a better customer experience, greater control over their numbers, and predictable growth. The others will continue to play catch-up.
A New Vision for the Beauty Salon
The point isn’t to replace people. The point is to free them from repetitive and unproductive tasks, so they can focus on what really matters: the quality of service, the relationship with the client, and the in-salon experience.
Artificial intelligence doesn’t replace the beauty salon. It enhances it.
Conclusion
Innovation in the beauty industry isn’t about new treatments or new trends. It’s about systems. Salone Vincente — founded by Lorenzo and Matteo Carasso — has chosen to invest in this direction: not to follow a trend, but to build a more efficient, scalable, and sustainable model.
Over 250 centers in Italy have already chosen it. And this, today, is the real difference between those who truly grow… and those who don’t.
Want to find out how artificial intelligence can benefit your beauty salon?
Visit our website and book a free consultation.
www.salone-vincente.com
Promotional content / Press release
Andrea Pimpini