In an era where the convergence of creativity and commerce defines success, Sarka Gerold stands out as a compelling example of how music can pave the way to a thriving business career. Sarka’s journey from a music enthusiast to a business communication expert illuminates a path that is as unconventional as it is inspiring.
Early musical beginnings
Sarka’s venture into the professional world began in the digital corridors of music platforms like SoundCloud, where she shared her early musical productions. Her tracks, such as “I Let You Go” – a melodic pop instrumental, and “Deep Lake“, which delves into the realms of Hip-pop and Rap, showcase her ability to craft auditory experiences that resonate with a diverse audience.
The pivot to business
Despite her early musical promise, Sarka chose to channel her creative energies into the business world. Pursuing a degree in economics, she was particularly fascinated by the dynamics of online communication within business contexts. Her university thesis, which concentrated on enhancing companies’ online communication strategies, marked the beginning of her deep dive into the corporate sector.
A focus on enhancing communication
Today, Sarka Gerold leverages her unique background in music and her academic insights to aid others in sharpening their online communication. Her approach is holistic, emphasizing the importance of clear self-presentation, timely content sharing, and robust networking. Sarka’s experience in creating audio-visual content, conducting marketing surveys, and working within marketing and sales departments has equipped her with a multi-dimensional understanding of online communication needs in a business environment.
Listen to the new song of Andrea Pimpini
Supporting others in their communication journey
Sarka’s current focus is on empowering others to effectively connect with their audience through digital channels. Her expertise is especially valuable in an increasingly digital world where brands and individuals alike strive to carve out their niche and engage meaningfully with their followers.
Sarka Gerold’s journey from a young music producer to a business communication strategist underscores the versatile applications of creative skills in business contexts. For those interested in learning more about her work or seeking guidance on enhancing their online communication, a visit to her professional site is highly recommended.
Andrea Pimpini has a BBA in Economics and Management from the University of Chieti-Pescara, and currently he’s a student of MSc in International Integrated Resort Management at the University of Macau. Andrea has won multiple erasmus+ scholarships and also taken courses offered by the CERGE-EI Foundation.
A big hobby of Andrea’s is music and, thanks to his college and web experiences, he manages everything on his own (print and radio promotion, digital marketing, etc.). Media success is not long in coming: in 2020, live streams are shared on national newspapers such as Sky TG24, alongside well-known names from the Italian music scene (Modà, Francesco Renga, Nek, etc.). In 2021, Billboard places Andrea at the top of a chart for 3 consecutive weeks. Finally, in 2022, Il Messaggero, one of the most popular and best-selling newspapers in Italy, interviews Andrea.